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Konsumentenverhalten
World
38,950
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38,945
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10,162
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10,129
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8,356
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8,356
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4,512
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4,199
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4,035
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3,738
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3,733
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3,475
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3,435
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3,041
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3,041
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2,923
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2,903
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2,899
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2,707
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2,706
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2,703
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2,650
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2,646
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2,551
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2,538
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2,223
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2,219
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2,194
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1,984
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Dwivedi, Yogesh Kumar
13
Filieri, Raffaele
13
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12
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11
Rana, Nripendra P.
11
Rita, Paulo
11
Akram, Umair
10
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10
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9
Belk, Russell W.
8
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8
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8
Ko, Yong Jae
8
Laroche, Michel
8
Law, Chun Hung Roberts
8
Veloutsou, Cleopatra
8
Bigné Alcañiz, J. Enrique
7
Hajli, Nick
7
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7
Ibáñez-Sánchez, Sergio
7
Jeong, Miyoung
7
Kian Yeik Koay
7
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7
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7
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7
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7
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7
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7
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7
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6
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6
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6
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6
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6
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6
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6
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6
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6
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Europäische Union / Amt für Geistiges Eigentum
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1
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1
Information Resources Management Association
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
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NetLibrary, Inc
1
Peter Lang GmbH
1
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
1
The Textile Trades of the Indian Ocean World <Veranstaltung> <2012, Montreal>
1
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Journal of business research : JBR
255
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227
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
Technological forecasting & social change : an international journal
68
International journal of internet marketing and advertising : IJIMA
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
61
Journal of internet commerce
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
55
Journal of promotion management : innovations in planning and applied research
51
The journal of product & brand management
49
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47
Tourism management : research, policies, practice
46
International journal of advertising : the review of marketing communications
45
International journal of hospitality management
39
Journal of travel and tourism marketing
39
International journal of consumer studies
38
Asia Pacific journal of marketing and logistics
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
SpringerLink / Bücher
37
Electronic commerce research
34
Information systems research : ISR
32
The journal of brand management : an international journal
32
International journal of electronic marketing and retailing : IJEMR
30
Journal of global marketing
28
Journal of management information systems : JMIS
28
Journal of marketing management : MM
28
Marketing intelligence & planning
28
Journal of hospitality marketing & management
27
Journal of sport management : the official journal of the North American Society of Sport Management
27
Journal of strategic marketing
27
Journal of international consumer marketing
26
International journal of market research
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
International journal of sports marketing & sponsorship
25
Springer eBook Collection
25
International journal of contemporary hospitality management
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Psychology & marketing
24
European Sport management quarterly : ESMQ
23
Global business review
23
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ECONIS (ZBW)
4,034
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1
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1
Unlocking the potential of web data for retailing research
Guyt, Jonne
;
Datta, Hannes
;
Boegershausen, Johannes
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 130-147
Persistent link: https://www.econbiz.de/10014527110
Saved in:
2
Consumer value of virtual music festivals
Gallarza, Martina G.
;
Tubillejas-Andrés, Berta
; …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 2012-2030
Persistent link: https://www.econbiz.de/10014335665
Saved in:
3
Old
world
assessment of new
world
provenance cues : an Italian perspective
Agnoli, Lara
;
Charters, Steve
;
Marks, Denton
;
Tavilla, …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 708-725
Persistent link: https://www.econbiz.de/10014427146
Saved in:
4
Human rights issues in host countries of the Olympic Games and resulting differences in consumer evaluations
Koenigstorfer, Joerg
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 295-314
Persistent link: https://www.econbiz.de/10014282767
Saved in:
5
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
6
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
7
Wise consumer choices in online secondhand luxury (OSHL) shopping : an integrated model of motivations, attitudes, and purchase intentions for OSHL as wise, conspicuous, and sustai...
Ki, Chung-Wha
;
Li, Chunsheng
;
Chenn, Ashley Stevens
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014460804
Saved in:
8
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
9
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
10
Virtually responsible? : attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception
Liu, Fanjue
;
Lee, Yu-Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462366
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