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Managing expectations : explaining and influencing post-purchase evaluations and return intentions in online retailing
Hellemann, Niklas Jan
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2017
Persistent link: https://www.econbiz.de/10011705406
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Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
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2016
Persistent link: https://www.econbiz.de/10011686788
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