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~isPartOf:"Cross-cultural and critical perspectives on brands"
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Consumer behaviour
7
Konsumentenverhalten
7
Welt
7
World
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Brand
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Markenartikel
4
Brand image
3
Comparison
3
Cultural identity
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International marketing
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Internationales Marketing
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Kulturelle Identität
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Markenimage
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Developing countries
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1945-2008
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Brand management
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Entwicklungstheorie
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Wilk, Richard R.
2
Arnould, Eric J.
1
Belk, Russell W.
1
Devinney, Timothy Michael
1
Eckhardt, Giana
1
Erdem, Tülin
1
Hewett, Kelly
1
Hollenbeck, Candice R.
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Holt, Douglas B.
1
Kacen, Jacqueline J.
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Lee, Julia Anne
1
Luedicke, Marius K.
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Madden, Thomas Justin
1
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Roth, Martin S.
1
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Taylor, Earl L.
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Valenzuela, Ana
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Cross-cultural and critical perspectives on brands
An Elgar reference collection
122
The international library of critical writings in economics
84
Critical perspectives on the global trading system and the WTO
21
Economic approaches to law
21
Development and underdevelopment : the political economy of global inequality
20
An Elgar research collection
19
The early years of the International Accounting Standards Committee
17
Globalizing religions
16
Ideologies of globalism
13
Macromarketing - a global focus ; Vol. 3
13
The globalization of the world economy
12
Critical concepts in the social sciences
11
Globalizing communications
11
International political economy ; Vol. 2
11
International political economy ; Vol. 4
10
Macromarketing - a global focus ; Vol. 4
10
The evolution of event tourism : concepts and approaches
10
Bloomsbury academic collections / Economics
9
Global-local consumption
9
International library of environmental economics and policy
9
International political economy ; Vol. 3
9
Critical concepts in economics
8
Information systems, globalization and developing countries
8
International marketing ; Vol. 2
8
International political economy ; Vol. 1
8
International political economy ; Vol. 5
8
Multinational enterprises and host economies ; Vol. 1
8
NGO management : the Earthscan companion
8
Routledge library editions / Development
8
The international library of entrepreneurship
8
Cross-cultural human resource management
6
Elgar mini series
6
International marketing ; Vol. 1
6
Multinational enterprises and host economies ; Vol. 2
6
SAGE library of international relations
6
Strategy and globalization ; Vol. 2
6
The international library of critical writings in financial economics
6
Critical concepts in development
5
Critical concepts in political science
5
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1
Emulation, imitation, and global consumerism
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785637
Saved in:
2
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
3
Consumer activism on the internet : the role of anti-brand communities
Hollenbeck, Candice R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003785650
Saved in:
4
Brand community under fire : the role of social environments for the HUMMER brand
Luedicke, Marius K.
-
2009
Persistent link: https://www.econbiz.de/10003785653
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5
Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de
-
2009
Persistent link: https://www.econbiz.de/10003785265
Saved in:
6
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
7
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
8
The influence of culture on consumer impulsive buying behavior
Kacen, Jacqueline J.
;
Lee, Julia Anne
-
2009
Persistent link: https://www.econbiz.de/10003785560
Saved in:
9
Why do the natives wear Adidas?
Arnould, Eric J.
;
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785573
Saved in:
10
Managing images in different cultures : a cross-national study of color meanings and preferences
Madden, Thomas Justin
;
Hewett, Kelly
;
Roth, Martin S.
-
2009
Persistent link: https://www.econbiz.de/10003785591
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