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~isPartOf:"Handbook of research on integrating social media into strategic marketing"
~type_genre:"Fallstudie"
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Handbook of research on integrating social media into strategic marketing
Premier reference source
21
Springer eBook Collection
15
Gabler Edition Wissenschaft
13
HMD : Praxis der Wirtschaftsinformatik
13
Research
12
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Earthscan from Routledge
8
Management for professionals
8
SpringerLink / Bücher
8
Advances in business strategy and competitive advantage (ABSCA) book series
6
Digital and social media marketing : a results-driven approach
6
Tourism management : research, policies, practice
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Cases on strategic social media utilization in the nonprofit sector
5
Corporate social responsibility in the digital age
5
Europäische Hochschulschriften / 5
5
Handbook of social media management : value chain and business models in changing media markets
5
Lehrbuch
5
Palgrave pivot
5
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
5
Reihe Electronic Commerce
5
Social media and crisis communication
5
CSR, sustainability, ethics & governance
4
Contemporary geographies of leisure, tourism and mobility
4
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
4
GIGA working papers
4
Harvard business review : HBR
4
Ifo-Schnelldienst
4
Journal of business ethics : JOBE
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Journal of hospitality marketing & management
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Journal of sport management : the official journal of the North American Society of Sport Management
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Long range planning : LRP ; international journal of strategic management
4
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
4
Routledge handbooks
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
4
Springer proceedings in business and economics
4
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit ca. 160 Abbildungen und 400 Fragen und Aufgaben
4
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit mehr als 260 Fragen und Aufgaben
4
Advanced controlling : für Manager und Controller
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1
Social media and marketing : the evolution of Tottenham Hotspur Football Club
Cohen, Ivan K.
- In:
Handbook of research on integrating social media into …
,
(pp. 324-339)
.
2015
Persistent link: https://www.econbiz.de/10011294560
Saved in:
2
Distributed leadership and its applications in health care settings : social media perspective
Farzipour, Vida
- In:
Handbook of research on integrating social media into …
,
(pp. 303-323)
.
2015
Persistent link: https://www.econbiz.de/10011294563
Saved in:
3
Customer attitudes towards Internet banking and social media on Internet banking in the UK
Wang, Yen-Yao
;
Mohana Shanmugam
;
Hajli, Nick
;
Bugshan, Hatem
- In:
Handbook of research on integrating social media into …
,
(pp. 287-302)
.
2015
Persistent link: https://www.econbiz.de/10011294565
Saved in:
4
Social network analysis visualization : a Facebook case study
Mohana Shanmugam
;
Yusmadi Yah Jusoh
;
Rozi Nor Haizan Nor
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 257-270)
.
2015
Persistent link: https://www.econbiz.de/10011294583
Saved in:
5
Social networking sites and marketing strategies
Wu, Ying
;
Stewart, Malcolm
;
Liu, Rebecca
- In:
Handbook of research on integrating social media into …
,
(pp. 207-239)
.
2015
Persistent link: https://www.econbiz.de/10011294589
Saved in:
6
Value co-creation, social media, and Marketing 3.0 : towards the search for competitive advantage in firms
Garcia-Haro, Maria Angeles
;
Martinez-Ruiz, Maria Pilar
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 99-119)
.
2015
Persistent link: https://www.econbiz.de/10011294609
Saved in:
7
Understanding the use of social media for employer branding
Wolf, Maxim Viktor
;
Sims, Julian
;
Yang, Huadong
- In:
Handbook of research on integrating social media into …
,
(pp. 46-72)
.
2015
Persistent link: https://www.econbiz.de/10011294619
Saved in:
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