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~isPartOf:"Journal of business research : JBR"
~person:"Kim, Kyung Hoon"
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Social Web
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Social web
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Customer value
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Kim, Kyung Hoon
Laroche, Michel
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Filieri, Raffaele
9
Ko, Eunju
8
Cleveland, Mark
7
Huarng, Kun-Huang
7
Richard, Marie-Odile
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Journal of business research : JBR
International journal of advertising : the review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Cross-cultural buyer behavior
1
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
2
Digital and social media marketing in global business environment
Kim, Kyung Hoon
- In:
Journal of business research : JBR
131
(
2021
),
pp. 627-629
Persistent link: https://www.econbiz.de/10012545023
Saved in:
3
Fashion marketing trends in social media and sustainability in fashion management
Kim, Kyung Hoon
;
Kim, Eun Young
- In:
Journal of business research : JBR
117
(
2020
),
pp. 508-509
Persistent link: https://www.econbiz.de/10012287953
Saved in:
4
Customer equity and value management of global brands : bridging theory and practice from financial and marketing perspectives : introduction to a Journal of Business Research Spec...
Di Benedetto, C. Anthony
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3721-3724
Persistent link: https://www.econbiz.de/10011515245
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