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~isPartOf:"Journal of business research : JBR"
~person:"Rauschnabel, Philipp A."
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Rauschnabel, Philipp A.
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Journal of business research : JBR
Psychology & marketing
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International journal of technology marketing : IJTMkt
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Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
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Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
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Religiousness and environmental concern : a multilevel and multi-country analysis of the role of life satisfaction and indulgence
Felix, Reto
;
Hinsch, Chris
;
Rauschnabel, Philipp A.
; …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 304-312
Persistent link: https://www.econbiz.de/10011903038
Saved in:
2
Social media monitoring : what can marketeers learn from Facebook brand photos?
Kaiser, Carolin
;
Ahuvia, Aaron
;
Rauschnabel, Philipp A.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 707-717
Persistent link: https://www.econbiz.de/10012288094
Saved in:
3
Antecedents to the adoption of augmented reality smart glasses : a closer look at privacy risks
Rauschnabel, Philipp A.
;
He, Jun
;
Ro, Young Kyun
- In:
Journal of business research : JBR
92
(
2018
),
pp. 374-384
Persistent link: https://www.econbiz.de/10011925497
Saved in:
4
Elements of strategic social media marketing : a holistic framework
Felix, Reto
;
Rauschnabel, Philipp A.
;
Hinsch, Chris
- In:
Journal of business research : JBR
70
(
2017
),
pp. 118-126
Persistent link: https://www.econbiz.de/10011620382
Saved in:
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