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Brand
Social Web
436
Social web
436
Consumer behaviour
311
Konsumentenverhalten
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Internet marketing
210
Online-Marketing
210
Welt
198
World
198
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Journal of business research : JBR
The journal of product & brand management
34
The journal of brand management : an international journal
32
Journal of retailing and consumer services
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
International journal of internet marketing and advertising : IJIMA
11
Psychology & marketing
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Marketing intelligence & planning
8
Business horizons
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the review of marketing communications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of fashion marketing and management
6
Journal of marketing communications
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Technological forecasting & social change : an international journal
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of internet commerce
5
Journal of marketing
5
Journal of strategic marketing
5
SpringerLink / Bücher
5
Cross-cultural and critical perspectives on brands
4
European journal of marketing
4
European journal of marketing : EJM
4
Global business review
4
Journal of advertising research
4
Journal of global marketing
4
Journal of service management
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
Critical explorations
3
EBSCOhost eBook Collection
3
European Sport management quarterly : ESMQ
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of hospitality management
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
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ECONIS (ZBW)
44
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1
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
2
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
3
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
4
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
5
Constructing consumer-masstige brand relationships in a volatile social reality
Moorlock, Emily
;
Dachs, Ofer Dekel
;
Stokes, Peter
; …
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490615
Saved in:
6
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
7
A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities : the case of Samsung vs. Huawei
Koblarp Chandrasapth
;
Yannopoulou, Natalia
;
Schoefer, Klaus
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1103-1120
Persistent link: https://www.econbiz.de/10013185081
Saved in:
8
Signaling green! : firm ESG signals in an interconnected environment that promote brand valuation
Lee, Michael T.
;
Raschke, Robyn L.
;
Krishen, Anjala S.
- In:
Journal of business research : JBR
138
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013197774
Saved in:
9
When a luxury brand bursts : modelling the social media viral effects of negative stereotypes adoption leading to brand hate
Pantano, Eleonora
- In:
Journal of business research : JBR
123
(
2021
),
pp. 117-125
Persistent link: https://www.econbiz.de/10012430473
Saved in:
10
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
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