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~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
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Brand management
Social Web
436
Social web
436
Consumer behaviour
311
Konsumentenverhalten
311
Internet marketing
210
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210
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198
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198
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Veloutsou, Cleopatra
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Ko, Eunju
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2
Yoon, Sukki
2
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1
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1
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Journal of business research : JBR
The journal of brand management : an international journal
77
The journal of product & brand management
63
Journal of retailing and consumer services
60
International journal of internet marketing and advertising : IJIMA
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of promotion management : innovations in planning and applied research
30
Journal of marketing communications
25
SpringerLink / Bücher
25
Journal of marketing management : MM
23
Tourism management : research, policies, practice
21
Business horizons
19
International journal of advertising : the review of marketing communications
18
Marketing intelligence & planning
18
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Asia Pacific journal of marketing and logistics
15
European Sport management quarterly : ESMQ
15
Journal of fashion marketing and management
15
Psychology & marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of sport management and marketing : IJSMM
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of marketing
14
Technological forecasting & social change : an international journal
14
Cogent business & management
13
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of global marketing
13
Journal of international marketing
13
Journal of strategic marketing
13
Springer eBook Collection
13
European journal of marketing : EJM
12
International journal of electronic marketing and retailing : IJEMR
12
Journal of promotion management : JPM
11
Marketing theory
11
Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Innovatives Markenmanagement
10
International journal of contemporary hospitality management
10
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ECONIS (ZBW)
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1
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
2
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
3
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
4
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
5
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
6
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
7
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
8
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
9
Constructing consumer-masstige brand relationships in a volatile social reality
Moorlock, Emily
;
Dachs, Ofer Dekel
;
Stokes, Peter
; …
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490615
Saved in:
10
Transitional space and new forms of value co-creation in online brand communities
Skandalis, Alexandros
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490637
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