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Journal of hospitality marketing & management
Premier reference source
21
Springer eBook Collection
15
Gabler Edition Wissenschaft
13
HMD : Praxis der Wirtschaftsinformatik
13
Research
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Management for professionals
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Handbook of research on integrating social media into strategic marketing
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Advances in business strategy and competitive advantage (ABSCA) book series
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Cases on strategic social media utilization in the nonprofit sector
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Handbook of social media management : value chain and business models in changing media markets
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Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
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When fit matters : leveraging destination and event image congruence
Florek, Magdalena
;
Insch, Andrea
- In:
Journal of hospitality marketing & management
20
(
2011
)
3/4
,
pp. 265-286
Persistent link: https://www.econbiz.de/10009130561
Saved in:
2
Multiple stakeholder perspectives on cultural events : Auckland's Pasifika Festival
Büchling, Tina
;
Milne, Simon
;
Dickson, Geoff
- In:
Journal of hospitality marketing & management
20
(
2011
)
3/4
,
pp. 311-328
Persistent link: https://www.econbiz.de/10009130553
Saved in:
3
Innovation and creativity in festival organizations
Larson, Mia
- In:
Journal of hospitality marketing & management
20
(
2011
)
3/4
,
pp. 287-310
Persistent link: https://www.econbiz.de/10009130558
Saved in:
4
Social networking as a marketing tool : the case of a small Australian company
Syed-Ahmad, Sharifah Fatimah
;
Murphy, Jamie
- In:
Journal of hospitality marketing & management
19
(
2010
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10008701703
Saved in:
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