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~isPartOf:"Journal of marketing for higher education"
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Higher education institution
146
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146
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81
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42
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42
Brand management
34
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higher education
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Journal of marketing for higher education
NBER working paper series
339
Discussion paper series / IZA
303
Economics of education review
277
NBER Working Paper
272
Working paper / National Bureau of Economic Research, Inc.
253
The journal of technology transfer
200
IZA Discussion Paper
187
Journal of education for business
141
Research policy : policy, management and economic studies of science, technology and innovation
141
The international journal of management education
109
Technological forecasting & social change : an international journal
106
Education economics
100
CESifo working papers
89
Administrative Sciences : open access journal
86
SpringerLink / Bücher
76
Applied economics
74
Beiträge zur Hochschulpolitik
74
Journal of business research : JBR
65
Technovation : the international journal of technological innovation, entrepreneurship and technology management
63
Working paper
59
International journal of education economics and development
55
Journal of sports economics
55
Journal of marketing education : JME
54
Amfiteatru economic : an economic and business research periodical
51
Applied economics letters
51
Advances in higher education and professional development (AHEPD) book series
48
Discussion paper
47
International journal of learning and change : IJLC
46
Journal of sport management : the official journal of the North American Society of Sport Management
46
Advances in developing human resources : ADHR
45
Higher School of Economics Research Paper
45
Journal of information & knowledge management : JIKM
45
Socio-economic planning sciences : the international journal of public sector decision-making
45
Journal of open innovation : technology, market, and complexity
44
Springer eBook Collection
42
The American economic review
42
The journal of management development
42
Business education & accreditation : BEA
41
Forum Hochschule
41
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ECONIS (ZBW)
151
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1
Selling lemons? : the relationship between learning and teaching information on university programme web pages and future students' course satisfaction
Hosein, Anesa
;
Rao, Namrata
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 124-141
Persistent link: https://www.econbiz.de/10014286249
Saved in:
2
The homogenisation of prospectuses over the period of massification in the UK
Knight, Elizabeth Bronwen
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10013277081
Saved in:
3
Motivation factors in student decisions to study Transnational Higher Education in China : a comparative study of two Anglo-Sino programmes
Liu, Dan
;
Winter, Alun de
;
Harrison, Peter
;
Wimpenny, …
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 161-181
Persistent link: https://www.econbiz.de/10014419283
Saved in:
4
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
5
Antecedents and consequences of brand citizenship behavior in private higher education institutions
Khan, Kamran
;
Hameed, Irfan
;
Hussainy, Syed Karamatullah
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10014419304
Saved in:
6
Identification and emotional attachment in higher education : antecedents and consequences
Özer, Mehmet
;
Özer, Alper
;
Koçak, Akın
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 264-288
Persistent link: https://www.econbiz.de/10014419321
Saved in:
7
The influence of university brand image, satisfaction, and university identification on alumni WOM intentions
Schlesinger, Walesska
;
Cervera-Taulet, Amparo
;
Wymer, Walter
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014286201
Saved in:
8
Unique challenges of segmentation and differentiation for higher education
Story, John
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10014286204
Saved in:
9
The influence of self-congruence and relationship quality on student educational involvement
Japutra, Arnold
;
Wang, Shasha
;
Li, Ting
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10014286212
Saved in:
10
Marketing and communicating sustainability through college athletics : the effects of pro-environmental initiatives on the belief-attitude-intention hierarchy
Kim, Young Do
;
Nam, Changhyun
;
LaPlaca, Ashley M.
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014286229
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