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~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Online-Marketing"
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Online-Marketing
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Technischer Fortschritt
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Technological forecasting & social change : an international journal
Journal of business research : JBR
210
International journal of internet marketing and advertising : IJIMA
127
Journal of retailing and consumer services
116
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
International journal of advertising : the review of marketing communications
62
Journal of marketing communications
62
International journal of hospitality management
58
Tourism management : research, policies, practice
57
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of internet commerce
56
Journal of promotion management : innovations in planning and applied research
54
Information systems research : ISR
51
SpringerLink / Bücher
51
International journal of electronic marketing and retailing : IJEMR
48
Business horizons
46
The journal of product & brand management
45
Journal of management information systems : JMIS
44
Springer eBook Collection
40
Cogent business & management
39
International journal of technology marketing : IJTMkt
39
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
38
Journal of travel and tourism marketing
37
Electronic commerce research
36
International journal of business information systems : IJBIS
35
Marketing intelligence & planning
35
International journal of contemporary hospitality management
33
Journal of advertising research
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
International journal of e-business research : an official publication of the Information Resources Management Association
32
Journal of electronic commerce research : JECR
31
Journal of marketing
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
The journal of brand management : an international journal
30
Journal of strategic marketing
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
28
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ECONIS (ZBW)
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Going online : forecasting the impact of websites on productivity and market structure
Rizov, Marian
;
Vecchi, Michela
;
Domenech, Josep
- In:
Technological forecasting & social change : an …
184
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013541833
Saved in:
2
How social networking ties mediate the associations between enterprise social media affordances and employee agility?
Talwar, Shalini
;
Luqman, Adeel
;
Kaur, Puneet
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014478533
Saved in:
3
Digital social engagements and knowledge sharing among sports fans : role of interaction, identification, and interface
Yadav, Jitendra
;
Yadav, Rambalak
;
Sahore, Nidhi
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014478817
Saved in:
4
Mapping the relationship between social media usage and organizational performance : a meta-analysis
Liu, Zhenyuan
;
Geng, Ruoqi
;
Tse, Ying Kei
;
Han, Shuihua
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014328905
Saved in:
5
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
6
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
7
Mapping social media engagement in the food supply chain
Luo, Na
;
Wu, Sihong
;
Liu, Yanping
;
Feng, Zhangwei
- In:
Technological forecasting & social change : an …
192
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014441532
Saved in:
8
Improving the social performance of women-led microenterprises : the role of social media marketing actions
Aracil-Jordá, Jorge
;
Clemente-Almendros, Jose-Antonio
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014287697
Saved in:
9
Research on multi-label user classification of social media based on ML-KNN algorithm
Huang, Anzhong
;
Xu, Rui
;
Chen, Yu
;
Guo, Meiwen
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014261176
Saved in:
10
Quantifying the impact of CEO social media celebrity status on firm value : novel measures from digital gatekeeping theory
Bao, Xin
;
Sun, Baiqing
;
Han, Meini
;
Lin, Han
;
Lau, …
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014265803
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