Tiwari, Rajnish; Prabhu, Jaideep - 2018
by business leaders, policy makers and scholars around the world. Frugal products, services and technologies strive to … resources. It is expected that frugal solutions will be increasingly necessary in both the developed and developing world to … acceptance in other corners of the world and why they contribute to India's soft power on a global stage. We argue that frugal …