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~language:"eng"
~person:"Agarwal, Ritu"
~type_genre:"Thesis"
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Agarwal, Ritu
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The Impact Of Online Sponsored Search Advertising On Consumer And Seller Strategies
Animesh, Animesh
-
2007
economics
to understand the impact of the informational cues contained in the sponsored search listing about sellers' relative …
Persistent link: https://www.econbiz.de/10009450729
Saved in:
2
The Value of IT-Enabled Retailer Learning: Can Personalized Product Recommendations (PPRs) Improve Customer Store Loyalty in Electronic Markets?
Zhang, Tongxiao
-
2005
the household production function model in the consumer
economics
literature, I develop a theoretical framework that … repurchase intention. A two-phase lab experiment was conducted among 253 undergraduate students in the
business
school. The …
Persistent link: https://www.econbiz.de/10009450852
Saved in:
3
Strategic IT Partnerships in Transformational Outsourcing as a Distinctive Source of IT Value: A Social Capital Perspective
Ye, Fei
-
2005
of IT outsourcing, using transaction cost
economics
(TCE) and the resource-based view (RBV) as dominant theoretical … the foundation for IT value, which is manifested as success in
business
operations and IT-enabled innovation. To …
Persistent link: https://www.econbiz.de/10009450854
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