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~subject:"International marketing"
~type_genre:"Reprint"
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Search: subject:"Welt"
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Subject
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International marketing
Welt
672
World
672
Theorie
178
Theory
178
Globalisierung
152
Globalization
148
Entwicklungsländer
111
Developing countries
110
Multinationales Unternehmen
57
Transnational corporation
57
Wirtschaftswachstum
44
Economic development
42
Economic growth
42
Entwicklung
42
International economic relations
35
Internationale Wirtschaftsbeziehungen
35
International economy
33
Internationale Wirtschaft
33
Auslandsinvestition
32
Foreign investment
32
Comparison
27
Vergleich
27
Cultural identity
25
International trade policy
25
Internationale Handelspolitik
25
Kulturelle Identität
25
Weltwirtschaftsordnung
24
Wirtschaftspolitik
23
International financial market
22
Internationaler Finanzmarkt
22
WTO law
22
WTO-Recht
22
World economic order
22
Handelsliberalisierung
21
Trade liberalization
21
USA
21
IFRS
20
Regulierung
20
Internationales Marketing
19
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18
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1
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Reprint
Article in journal
249
Aufsatz in Zeitschrift
249
Aufsatz im Buch
97
Book section
97
Collection of articles of several authors
78
Sammelwerk
78
Graue Literatur
71
Non-commercial literature
71
Hochschulschrift
37
Thesis
34
Lehrbuch
30
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29
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28
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24
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24
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20
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20
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17
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15
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15
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14
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14
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13
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13
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10
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8
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8
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8
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8
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6
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6
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3
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3
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3
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3
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3
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3
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2
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English
19
Author
All
Douglas, Susan P.
3
Craig, C. S.
2
Jacobs, Laurence W.
2
Samli, A. Coskun
2
Wills, James R.
2
Cavusgil, S. Tamer
1
Consalvo, Mia
1
Coundouriotis, George A.
1
Elliott, Richard
1
Hewett, Kelly
1
Hill, John S.
1
Holt, Douglas B.
1
Iyer, Ramesh T.
1
Joy, Annamma
1
Kilbourne, William E.
1
Klein, Thomas A.
1
Knight, Gary A.
1
Madden, Thomas Justin
1
Mooij, Marieke K. de
1
Nason, Robert D.
1
Perlmutter, Howard V.
1
Quelch, John A.
1
Ross, Christoper A.
1
Roth, Martin S.
1
Solberg, Carl Arthur
1
Taylor, Earl L.
1
Walters, Peter G.
1
Wind, Yoram
1
Yip, George S.
1
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International marketing ; Vol. 2
5
International marketing ; Vol. 1
4
Cross-cultural and critical perspectives on brands
3
Macromarketing - a global focus ; Vol. 4
2
Critical perspectives on business and management
1
Global-local consumption
1
International marketing ; Vol. 3
1
Major theoretical debates and contemporary issues in marketing theory
1
Strategy and globalization ; Vol. 1
1
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ECONIS (ZBW)
19
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1
Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.
;
Samli, A. Coskun
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655925
Saved in:
2
Console video games and global corporations : creating a hybrid culture
Consalvo, Mia
-
2010
Persistent link: https://www.econbiz.de/10003916212
Saved in:
3
Diagnosing global strategy potential : the world chocolate confectionery industry
Yip, George S.
;
Coundouriotis, George A.
-
2009
Persistent link: https://www.econbiz.de/10003786948
Saved in:
4
Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de
-
2009
Persistent link: https://www.econbiz.de/10003785265
Saved in:
5
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
6
Managing images in different cultures : a cross-national study of color meanings and preferences
Madden, Thomas Justin
;
Hewett, Kelly
;
Roth, Martin S.
-
2009
Persistent link: https://www.econbiz.de/10003785591
Saved in:
7
Marketing and development : macromarketing perspectives
Klein, Thomas A.
;
Nason, Robert D.
-
2009
Persistent link: https://www.econbiz.de/10003876639
Saved in:
8
Globalization and development : an expanded macromarketing view
Kilbourne, William E.
-
2009
Persistent link: https://www.econbiz.de/10003876649
Saved in:
9
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
10
Developing strategies for global markets : an evolutionary perspective
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655232
Saved in:
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