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~subject:"Public relations"
~type_genre:"Aufsatz im Buch"
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Search: subject:"Interdisziplinäre Forschung"
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Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
2
Communication and leadership in the 21st century : the difficult path from classical public relations to genuine modern communication management
1
Future directions of strategic communication
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ECONIS (ZBW)
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Strategic communication as an emerging interdisciplinary paradigm
Werder, Kelly Page
;
Nothhaft, Howard
;
Verc̆ic̆, Dejan
; …
- In:
Future directions of strategic communication
,
(pp. 5-23)
.
2020
Persistent link: https://www.econbiz.de/10012111996
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2
The view beyond the corner office : thoughts on an interdisciplinary theory of international corporate communications
Sievert, Holger
- In:
Communication and leadership in the 21st century : the …
,
(pp. 66-81)
.
2008
Persistent link: https://www.econbiz.de/10003780573
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3
Communication management, organizational communication and public relations : developments and future directions from a German Perspective
Wehmeier, Stefan
- In:
Public relations research : European and international …
,
(pp. 219-231)
.
2008
Persistent link: https://www.econbiz.de/10003728434
Saved in:
4
Public relations, persuasion and propaganda : truth, knowledge, spirituality and mystique
L'Etang, Jacquie
- In:
Public relations research : European and international …
,
(pp. 251-269)
.
2008
Persistent link: https://www.econbiz.de/10003728441
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5
Unternehmenskommunikation und Kommunikationsmanagement: Grundlagen, Wertschöpfung, Integration
Zerfaß, Ansgar
- In:
Handbuch Unternehmenskommunikation
,
(pp. 21-70)
.
2007
Persistent link: https://www.econbiz.de/10003440811
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