A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain...

Modernes Handelsmanagement. Zentes/Swoboda/Foscht, Handelsmanagement 3. Auflage. 2012. ISBN 978-3-8006-4265-6 Handelsmanagement komplett Handelsunternehmen bauen ihre Wertschöpfungstiefe sowohl »up-stream« als auch »down-stream« aus. Auch Industrieunternehmen gestalten ihre...

& Basic Definitions -- & Basic Definitions -- to Strategic International Management -- Multinational Corporations as Networks -- The Integration/Responsiveness-Framework -- Role Typologies for Foreign Subsidiaries -- Motives for Intelnationalisation -- The External Environment -- Market...