Should the COVID-related situation evolve before December 2020, we intend to maintain this workshop (at the same dates); however, we might reconsider the format of the event (face to face format, blended or virtual)” Topics: - Professions, professionalization and creative occupations: emerging...

The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...

Over the last few decades we have seen a lot of progress in the sustainability debate and practice. A growing number of companies are taking steps to be more responsible in how they treat their employees, communities and the planet. International organizations and governments are stepping up...

In den letzten Jahren gewinnt das Thema soziale Kohäsion nicht nur in Policy-Kreisen, sondern auch in der akademischen Diskussion zunehmend an Aufmerksamkeit. Die COVID-19-Pandemie hat die Relevanz sozialen Zusammenhalts auf neue Weise greifbar gemacht. Regierungen, Zivilgesellschaft und...

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

The Summer Academy provides training for policy makers and representatives of cultural and creative industries (CCIs). At the end of the course participants will acquire a deeper understanding of the sector, its needs and dynamics and will develop expertise in putting in place effective and...

Die Seminarteilnehmer erfahren, auf welche Weise es möglich ist, geeignete Vertriebspartner im Ausland rasch und zuverlässig zu finden. Sie lernen, mit welchen Mitteln eine nachhaltige Leistungssteigerung bei diesen Vertriebspartnern erzielt werden kann und welche Vertragsklauseln sie...