The two-day conference will bring together a panel of practitioners and scholarly experts in the area of Islamic marketing and branding to share their knowledge and experiences with fellow academics and practitioners. Topics: - Islamic marketing - Consumer buying behaviour in Islamic context -...

The workshop invites both theoretical and empirical contributions in either International Strategy or Cross-Cultural Management. We are particularly interested in papers that may help us to enhance the dialogue between these two related, yet distinct subject areas. The workshop is organised on...