The theme of the ACR 2007 conference is “Building Bridges.” Over the past few years, our field has evolved, grown and consequently clustered into different sub-groups based on theoretical paradigms, methodological interests, substantive applications, and geographies. In addition, the number...

The goal of the conference is to bring together top researcher-scholars in a single-track conference that enables theoretical understanding of each area and that fosters dialogue on their potential inter-relationships and boundaries as antecedents to brand behavior, particularly as it might...