Conference Theme: ‘Doing More with Less’ A decade after the millennium, the time is ripe to pause and reflect about the past and the future that lies ahead. In a time of climate change, turbulent global economies, scarcity of resources and changes in consumption patterns, ‘Doing More with...

Back to essentials! Authenticity is the value that today's customers want. For years, products and services have been loaded with emotions and marketed as narratives. Their basic attributes – the qualities that make them what they are – have been neglected. Now customers have had enough....

Schlüsselfragen: - Was bedeutet «Status»? - Wie funktionieren die neuen Statusmärkte? - Wo entstehen neue Marktpotenziale? - Wie ändert sich die Markenkommunikation? - Wie entscheiden und verhalten sich Kunden in den Status- und Luxusmärkten? [gemäß den Informationen des Anbieters -...