Jacques Rousseau once claimed that the best education was one that the child discerned for himself. The tutor was to “do nothing and let nothing be done” so that the child would be free to learn whatever he needed to know without external pressure. When it comes to learning, incentives –...

The aim of the conference is to strengthen research in higher education from any perspective, country or international aspect. The main theme of the 2008 conference is 'Marketising, Marketing and Higher Education'.