The seminar is intended for Ph.D. students and young scholars interested in the implementation of rigorous methods and techniques in marketing.

The papers presented in this conference are expected to fit broadly – but not exclusively – into one of the following categories: - Organizing for product development - Knowledge and IT resources in PD - Product development strategy and performance - Leadership and creativity in PD -...

We welcome papers addressing a number of issues related to such markets, including: • the various forms markets may assume • the processes through which markets are realized • the import of economic theories at large on markets (economics, marketing, strategy) • the role of devices and...

The aim of this seminar is to give an advanced treatment of research on or relevant for the analysis of consumer behaviour. The seminar is intended to provide inspiration to doctoral students dealing in their own work with topics related to consumer behaviour, but it is likewise intended to give...