Marketing is the most optimistic business discipline. Integrating concepts developed by social sciences, such as psychology, sociology, anthropology, marketing combines them with finance, accounting, and operations management practices – all of that with the goal of serving consumers or...

Theme: International Business in Tough Times Topical tracks: 1. Institutions, Governance, and CSR 2. International Marketing Management and Supply Chain 3. IB Theory, FDI, and Entry Mode 4. Global Strategy, Alliances, and Competitiveness 5. MNC Management and Organization 6. Innovation and...