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The seminar is intended for Ph.D. students and young scholars interested in the implementation of rigorous methods and techniques in marketing.
Persistent link: https://www.econbiz.de/10005876756
The aim of this seminar is to give an advanced treatment of research on or relevant for the analysis of consumer behaviour. The seminar is intended to provide inspiration to doctoral students dealing in their own work with topics related to consumer behaviour, but it is likewise intended to give...
Persistent link: https://www.econbiz.de/10005876738
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