2017-05-24–2017-05-27 - Coronado, Coronado Island, CA, Hotel del Coronado, 1500 … (USA) - Academy of Marketing Science AMS
Providing customer value. That is the fundamental premise of marketing and will be the focus of this year’s conference. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based...