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Marketing Theory and Practice in an Inter-functional World - The 13th Academy of Marketing Science World Marketing Congress

2007-07-11–2007-07-14 - Verona (Italy) - Academy of Marketing Science

As markets converge, the marketing problem expands. The global marketplace exposes managers and researchers alike to problems of extraordinary complexity while simultaneously providing opportunities for profitability and growth. With the global marketplace, marketers are increasingly asked to...

Persistent link: https://www.econbiz.de/10005873460

In cooperation with "Conference and Meeting Resources" of the American Economic Association (AEA)