The conference theme is "Thriving in a New World Economy" From newspapers to trade publications to scholarly journals, articles abound addressing issues of doing business in a new world economy. We, as international business scholars and, in particular, international marketing scholars, should...

The theme for the 40th celebration conference – The Sustainable Global Marketplace – is a play on words that befits AMS and the marketplace in which we operate as marketers. Sustainability represents the longevity and, by extension, importance of AMS in the marketing profession, and...

Conference Theme – “Achieving Balance: Research, Practice, & Career” Ideally, the relationship between the marketing academy and practice should be one of mutual benefit. Practitioners should learn from academics; and academics should learn from practitioners. Closer inspection of our own...

The purpose of this conference is to define new key areas of exploration in the marketing field and to further existing research. Consistent with a global approach to input, substantial international involvement is sought in hopes of enriching the discipline through the viewpoint of scholars and...

As markets converge, the marketing problem expands. The global marketplace exposes managers and researchers alike to problems of extraordinary complexity while simultaneously providing opportunities for profitability and growth. With the global marketplace, marketers are increasingly asked to...