The firm’s competitive performance rests on a tripod of strategy, governance, and resource allocation, now facing unprecedented environmental turbulence and necessitating novel and integrative recipes for successful adaptation. The SMS 43rd Annual Conference calls for research contributions...

Tracs: - Business to Business, Distribution and Sales Management ; - Consumer Behaviour ; - Digital Marketing and Social Media ; - Social Marketing, Macromarketing and Public Policy ; - Marketing Analytics, Methods and Modelling ; - Advertising and Marketing Communications ; - Marketing...

The ANZMAC Doctoral Colloquium (DC) is for students at all stages of their doctoral research. It offers marketing students an opportunity to gain valuable experience in presenting their work in front of an audience; receive feedback on their work; and network with peers, leading marketing...

Organizational leaders today make strategy in an increasingly open world. Leaders face growing calls for transparency and accountability. Traditional hierarchies are including even more diverse voices and perspectives. Organizational boundaries are becoming increasingly permeable and fluid....

Contemporary markets are an ocean of mediocre marketing agendas. Yet, for businesses that dare, difference delivers. And for consumers who care to carve out new identities: diversity matters. That’s why ANZMAC 2021 embraces difference and diversity in marketing knowledge, strategy, and...

The ANZMAC Doctoral Colloquium offers a platform to assist PhD students in developing and shaping their current research practice towards successful academic careers. Designed to connect students to peers and academic mentors, the Doctoral Colloquium at ANZMAC 2021, will offer a...

The theme for the SMS 41st Annual Conference in Toronto encourages individual and collective imagination and inspiration toward tackling the discordant challenges we face in strategy scholarship and practice. The theme signals the desire for novel combinations of imagination and inspiration that...

The theme of this conference - Winds of Change - challenges marketers to address global issues, such as those above, and more. We therefore encourage scholars to submit insightful (opinion, conceptual, theoretical or practical) research which investigates the effects of change on policy makers,...

The ANZMAC Doctoral Colloquium is for students at all stages of their doctoral research. Consistent with the overall theme of ANZMAC 2019 (Winds of Change), the colloquium aims to provide doctoral students with an understanding of the contemporary challenges in marketing and an opportunity to...

“Interactions” is the theme of the conference. We welcome papers addressing a variety of operations management topics and in particular those that fit under the Special Sessions. - Managing industry-academic collaboration in operations management - Redistributed manufacturing - Operations...