Topics: - the influence of family heterogeneity in balancing strategy ; - the role of time and family generation in the selection of financial and non-financial goals that might co-exist ; - the potentially detrimental effect of not balancing financial and non-financial wealth ; - the definition...

The purpose of the European Marketing Academy is to provide a platform for persons professionally concerned with or interested in marketing theory and research. It aims to serve as the core of a communication network for disseminating information and promoting international exchange in the field...

The seminar introduces the participants to the methods, techniques and theories commonly used in their research area. It also offers possibilities for young researchers to get in contact with their peers, to explore new avenues of thinking, to learn collectively and to exchange ideas in a very...

The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...

It is fundamental to analyze what happened in the post-pandemic, pushing researchers to develop novel theories and approaches for a more resilient future. CONFERENCE TRACKS 2022 - Opportunity generation and early business development - Business models (growth, performance), international...

The 17th EIASM Workshop on Family Firm Management Research represents a unique opportunity for engaging in discussion, reflection and learning as we reconnect and advance our knowledge on families in business. While submission of papers related to the central theme, “Family Reunion –...

Topics: Intangibles and sustainability; Sustainability and ESG reporting standards and frameworks; Innovation and Intellectual Capital; Intangible liabilities; Sustainability and Intellectual Capital; Intangibles and SDGs. In particular, R&D and IP and their impact on SDGs; Sustainable...

Aims of the seminar: Against the background of increasing pressure from the capital market and major corporate trends such as digitization, marketing managers are more and more forced to demonstrate the performance and value relevance of their decisions. Marketing scholars have responded to this...

The workshop seeks to promote the exchange and dissemination of state of the art quantitative research in Applied Industrial Organization and related empirical fields. We invite submissions from experienced and well-established international researchers as well as promising young scholars in the...

The goal of this workshop is to discuss recent developments on the implications of the rise of intangible technologies. We are particularly interested in theoretical and empirical work on the interplay between the rise of intangibles, firm dynamics, and industry-level and aggregate outcome. We...