The seminar is intended for Ph.D. students and young scholars interested in the implementation of rigorous methods and techniques in marketing.

The seminar is intended for Ph.D. students and young scholars interested in the implementation of rigorous methods and techniques in marketing. Students and scholars participating at the seminar - will be introduced to the model building process and be exposed to its most important steps,...

We welcome papers addressing a number of issues related to such markets, including: • the various forms markets may assume • the processes through which markets are realized • the import of economic theories at large on markets (economics, marketing, strategy) • the role of devices and...

Focusing on issues in the Asian-Pacific region, this conference welcomes research on any aspect of advertising, as broadly defined, in one or more Asian-Pacific countries, or in multiple countries involving at least one Asian-Pacific country. It especially seeks research on Asian brands and...