The conference welcomes original and innovative papers concerning several essential marketing topics like: - Marketing Research and Research Methodology - Consumer Behavior - Marketing Strategy - Product and Brand Management - Innovation and New Product Development - Pricing Issues - Marketing...

The International Conference on Marketing and Business Strategy (ICOMBS) in this third year has been dwelling on issues concerning Marketing and Business Strategies. By inviting research papers and Case studies on topics related to the two broad areas (Marketing and Strategy) ICOMBS has become...

Marketing Analytics is the application of statistical techniques for effective decision making in marketing and marketing research. It creates the link between theory and data and helps in scientific understanding of consumer behavior, marketing communications and effectiveness of marketing...

The major objective of this workshop is to probe the enhancement of consumer research by providing evidence and theoretical inspiration from non-Western contexts for a more reliable and inclusive body of knowledge. Given the low number of publications on consumer research in non-Western...

STRATEGY SUB-THEMES: • The new functional order (Changing dynamics of each functional area and how competencies can be built in each of the functional areas) • Managing growth while building business competency • Tomorrow’s essential business competencies • Business competency and...