The conference welcomes original and innovative papers concerning several essential marketing topics like: - Marketing Research and Research Methodology - Consumer Behavior - Marketing Strategy - Product and Brand Management - Innovation and New Product Development - Pricing Issues - Marketing...

Dynamic multiculturism continues to be a vital aspect of global marketing that affects consumers and businesses around the world. The theme of this year’s conference is, “Marketing in a Turbulent Environment” This theme emphasizes the need for educators and business leaders to recognize,...

The major objective of this workshop is to probe the enhancement of consumer research by providing evidence and theoretical inspiration from non-Western contexts for a more reliable and inclusive body of knowledge. Given the low number of publications on consumer research in non-Western...

Dynamic multiculturism continues to be a vital aspect of global marketing that affects consumers and businesses around the world. The theme of this year’s conference is, “Marketing on The Global Move.” This theme emphasizes the need for educators and business leaders to recognize,...

Dynamic multiculturism continues to be a vital aspect of global marketing that affects consumers and businesses around the world. The theme of this year’s conference is, “Marketing in The Dynamic Global World.” This theme emphasizes the need for educators and business leaders to recognize,...