The purpose of the European Marketing Academy is to provide a platform for persons professionally concerned with or interested in marketing theory and research. It aims to serve as the core of a communication network for disseminating information and promoting international exchange in the field...

Doctoral supervision is becoming an important challenge for many institutions delivering management education at the doctoral level. The emergence of a global market for recruiting of Faculty members makes the quality of doctoral education and doctoral supervision in Management and Business...

Finding good and creative research ideas is a struggle for many PhD students early in their academic career. Some will find it difficult to find the right research question for their PhD, others will stop ideating after their first idea, and some will have many ideas but do not know which one to...

The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...

This seminar helps early stage PhD candidates design their research project. In particular, participants will: - acknowledge process, philosophical, and methodological ambiguities in their research; - understand the interplay between theory, method, data, rhetoric, and authorship in their...

The programme in Healthcare Innovation and Management will include seminars on: - Key Theories, Concepts and Frameworks in Healthcare Innovation and Management. - Management research in healthcare: the industry perspective. - Ideas for future research and new research questions in value-based...

The 2022 conference will continue to reflect the achievements, challenges and development of the field of Innovation and Product Development Management through academic paper presentations, challenge sessions, industry engagement, academic keynotes and roundtable discussions on key themes. The...

Aims of the seminar: Against the background of increasing pressure from the capital market and major corporate trends such as digitization, marketing managers are more and more forced to demonstrate the performance and value relevance of their decisions. Marketing scholars have responded to this...

Topics: - Methodological innovation in interpretive consumer research; - Theoretical approaches that provide new or alternative ways of understanding consumers, consumption and consumer culture (PhD students can submit the theoretical frameworks that underpin their doctoral theses); - Concepts...

We invite submissions, special sessions and roundtables that address (but are not limited to) the following themes: - Methodological innovation in interpretive consumer research; - Theoretical approaches that provide new or alternative ways of understanding consumers, consumption and consumer...