The purpose of the European Marketing Academy is to provide a society for persons professionally concerned with or interested in marketing theory and research. Its aims are to serve as the core of a communication network for disseminating information and promoting international exchange in the...

Topics: Marketing Research, Consumer Behavior, Global Marketing, Strategic Marketing, Marketing Management, New Media Marketing, Marketing Communication, Sharing Economy etc.

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

The main objective of this Conference is to generate new insights that inspire academics and practitioners about ways of closing the gap between marketing theory and practice to enhance competitiveness of the firms. Marketing researchers all over Europe and beyond are invited to submit papers in...

The colloquium will be held in Groningen immediately prior to the 46th EMAC Conference 2017. The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and...

The seminar is intended for Ph.D. students and young scholars interested in the implementation of rigorous methods and techniques in marketing.

The seminar is intended for Ph.D. students and young scholars interested in the implementation of rigorous methods and techniques in marketing. Students and scholars participating at the seminar - will be introduced to the model building process and be exposed to its most important steps,...

Conference Theme: Paradigm Shifts & Interactions Marketing research has been challenging since almost its initial steps. Nowadays the digital world is changing consumer patterns, emerging new companies, and in the end eliciting a new society. This is not the only recent change; co-creation,...

The colloquium will be held in Valenciaimmediately prior to the EMAC Conference 2014. The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading...

The papers presented in this conference are expected to fit broadly – but not exclusively – into one of the following categories: - Organizing for product development - Knowledge and IT resources in PD - Product development strategy and performance - Leadership and creativity in PD -...