The main objective of this Conference is to generate new insights that inspire academics and practitioners about ways of closing the gap between marketing theory and practice to enhance competitiveness of the firms. Marketing researchers all over Europe and beyond are invited to submit papers in...

The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

This workshop is organised by the Competition Theory and Policy and the Bounded Rationality working group. Topics: - Economic Policies and Entrepreneurship - Entrepreneurship practices and Business Models - Regional development and Emergent markets challenges - Corporate entrepreneurship and...