The main objective of this Conference is to generate new insights that inspire academics and practitioners about ways of closing the gap between marketing theory and practice to enhance competitiveness of the firms. Marketing researchers all over Europe and beyond are invited to submit papers in...

The colloquium will be held in Groningen immediately prior to the 46th EMAC Conference 2017. The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and...

EMAC 2015 THEME: COLLABORATION IN RESEARCH Academic research in marketing is increasingly financed by large institutions and governmental organizations. Often, bidding for these projects requires research teams to form networks that cross academic, business, NGO – and national – boundaries....

The colloquium will be held in Leuven immediately prior to the 44th EMAC Conference 2015. The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and...