Back to essentials! Authenticity is the value that today's customers want. For years, products and services have been loaded with emotions and marketed as narratives. Their basic attributes – the qualities that make them what they are – have been neglected. Now customers have had enough....

The St. Gallen Symposium is the world’s leading platform for dialogue on key issues in management, the entrepreneurial environment and the interfaces between business, politics and civil society. With the theme “Global Capitalism – Local Values”, the 38th St. Gallen Symposium will place...

Schlüsselfragen: - Was bedeutet «Status»? - Wie funktionieren die neuen Statusmärkte? - Wo entstehen neue Marktpotenziale? - Wie ändert sich die Markenkommunikation? - Wie entscheiden und verhalten sich Kunden in den Status- und Luxusmärkten? [gemäß den Informationen des Anbieters -...

The European Marketing and Sales Conference presents and analyses new and relevant marketing trends and concepts. The conference offers an overview providing practice-oriented know-how for the marketing of tomorrow.

This conference will be focused on all computational aspects of management science: theoretical and empirical studies of computational models; computational statistics and data analysis; design, analysis and applications of optimization techniques and algorithms including combinatorial and...

Submissions across a wide range of topics in Economics, Finance and Econometrics are strongly encouraged, including theoretical, empirical and policy-relevant contributions. The meeting will consist of an open part and a thematic part, focusing on Finance and Financial Econometrics.

Key questions: - What are «Nouveaux Niches»? - How do the new niche markets function? - What opportunities is this trend creating? - Where is new market potential emerging? - In what ways is brand communication changing? - How do customers make decisions and behave in the niche economy?

Shaping the global agenda requires new mandates to gain trust, identify solutions, make decisions, take action and generate new thinking to manage networks – across organizations, industries and regions. In particular, in Davos we will focus on five main areas: - Driving Growth - Scaling up...

All doctoral students from Swiss Universities are kindly invited to submit a paper, to indicate interest in discussing somebody else’s work, or to indicate interest in participating in the meeting without presenting or discussing. Submitted papers should be part of a dissertation in all fields...