Targeting marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals, the MSC aims to create value by providing a critical understanding of all aspects of marketing, as they are situated in their particular psychological,...

The Marketing Spring Conference (MSC) is a scientific forum for researchers, practitioners and educators to present and discuss the most recent applications, trends, experiences and concerns in the field of Marketing.

All entrepreneurs and small to medium business owners are invited to attend the Conference, which will be held under the theme “SMB as the Region’s Engine for Growth towards the Future Global Economy”, and explore the various opportunities and innovative developments in the GCC...

The conference work is organized in the following six workshops: 1.Monetary and fiscal policy 2.International economic policy 3.Labor and social policy 4.Regional policy 5.Sectoral economic policy 6.Entrepreneurship policy