The conference offers a great opportunity to bridge the gap between the marketing theory and practices through scientific discussion and close collaboration between participants for seeking the findings how to provide a sustainable development of the companies from CEE countries in conditions of...

We seek contributions addressing issues related to the economic, political and socio-cultural dimensions of creativity and encourage a variety of approaches on the matter. Topics: Creativity and class; Peer production, cinema and music; Media piracy; Self-media production and social media...

The SPbU invites marketing researchers all over Europe and beyond to submit papers in all specific fields of marketing including but not limited to marketing theory, marketing strategy, marketing research, consumer behaviour, international and cross-cultural marketing, social marketing, internet...

More than ever before, the present economic and environmental conditions have prompted businesses and institutions to promote a sustainable and balanced economic development. Sustainability and inclusive growth considerations have assumed even greater significance due to the need to balance...

Conference Theme: "The Day After – Inspiration, Innovation, Implementation" Tracks: - Advertising, Promotion and Marketing Communications - Business and Network Marketing - Consumer Behaviour - Innovation and New Product Development - International and Cross-Cultural Marketing - Marketing in...

The colloquium will be held in Ljubljana immediately prior to the EMAC Conference 2011. The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading...

This 2-day conference will call together top level Academic Administrators, Government Officials, Branding & Marketing professionals and IT Solutions Experts and provide them with the opportunity to identify latest strategies, methods, techniques and technologies to strengthen their marketing...

In line with the conference theme, we invite researchers and practitioners from every functional domain to present their research on the following issues of service innovation: 1. Develop and design innovative services and service solutions 2. Value co-creation in service environments 3....

This conference showcases a myriad of case studies that includes the Media, IT, Telecommunications, Entertainment, Resorts and Hotels, FMCG, Food & Beverages, Airline, Gaming and Automobile industries on how you can leverage on the experiential economy, and convert consumers into brand...

The conference is about enhancing customer experience strategies that lead to customer retention, and/or acquisition and maximisation. Think about the technical (and fluffy) things these big companies do to ensure the quality of the customer experience is consistently high. [gemäß den...