The purpose of the conference is to encourage dialogue across fields of marketing research, strategy, consumer behavior etc., in a critical and efficient way, concerning international, regional and/or national levels, both in lucrative or non-lucrative organizations or domains. The conference...

We welcome original contributions, both theoretical and empirical, on different subjects related to the study of behaviour and to experiments in social sciences: experimental economics, behavioural economics, psychology and economics, consumer behaviour and sensorial research, behavioural...