Conference Tracks: - Consumer Behaviour - Customer Engagement - Digital Marketing and Social Media - Service Research - Marketing Communications - Product and Brand Management - Marketing Education - Business Networks, Distribution and Retailing - Marketing Analytics, Methods and Modelling -...

Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to...

Conference Tracks : - Advertising & IMC, - B2B Marketing & Channels of Distribution, - Brand Management, - Consumer Behavior, - Digital Marketing & Social Media, - Ethics, Sustainability, & Corporate Social Responsibility, - Innovation & New Product Development, - International Marketing, -...