Conference Tracks: - Consumer Behaviour - Customer Engagement - Digital Marketing and Social Media - Service Research - Marketing Communications - Product and Brand Management - Marketing Education - Business Networks, Distribution and Retailing - Marketing Analytics, Methods and Modelling -...

This 2-day international workshop (a joint initiative of CESifo Group Munich, Liege Competition and Innovation Institute, Telecom Paris Tech, and Toulouse School of Economics) will gather in Paris doctoral students involved in research in the field of the Economics of Digitalization with both...