Conference Theme: "40 Years of AFIT: A Time for Reflection and Renewal" As AFIT celebrates its 40th anniversary, we reflect on the relevance of the old institutional approach, methods, standards, and insights while exploring new theoretical developments and applications. We encourage papers and...

The conference focuses on the Consumer Culture Theory Approach explicated by Eric Arnould and Craig Thompson in the March, 2005 issue of the Journal of Consumer Research. Qualitative, interpretive, ethnographic, videographic, netnographic, poetic, and phenomenological consumer research is sought.