We welcome conceptual, theoretical and empirical papers, using qualitative and/or quantitative methodologies. Topics: 1. Marketing Strategy and Marketing Management 2. Consumer Psychology and Behavior 3. International Marketing and Cross-cultural Marketing 4. Product and Brand Management 5....

Topics: 1. Strategy (New Theory, Method, Technology of Strategy; Strategic Management Tools and Application Analysis; Strategic Risk Management; Global Strategy and Local Risk; Strategic Leadership; Regional Economic Strategy and Sustainable Development; Traditional Chinese Thought and Strategic...