Theme: (EI)2 Exploiting/Improving AND Exploring/Innovating This conference aims at building on the experience of participants in the room, to collect and capture knowledge, to then interact amongst each other to share it. The aim is also to exploit as much as we can the “new” knowledge...

Theme: Leading the MBA: The Good, the Bad and the Ugly

The International Retail Summit is a platform for CEOs and strategy-oriented executives from the retailing, consumer-goods, service and consultancy sectors.

Back to essentials! Authenticity is the value that today's customers want. For years, products and services have been loaded with emotions and marketed as narratives. Their basic attributes – the qualities that make them what they are – have been neglected. Now customers have had enough....

Schlüsselfragen: - Was bedeutet «Status»? - Wie funktionieren die neuen Statusmärkte? - Wo entstehen neue Marktpotenziale? - Wie ändert sich die Markenkommunikation? - Wie entscheiden und verhalten sich Kunden in den Status- und Luxusmärkten? [gemäß den Informationen des Anbieters -...

Theme: - Practical application of the 10 EQUIS Standards and Criteria - Understanding of the key stages of the EQUIS Accreditation process: application, eligibility, self-assessment, peer review and continuous improvement - Making the most of the Self-Assessment process and preparing an...

The European Foodservice Summit describes and interprets current and upcoming developments in the European foodservice industry.

The International Retail Summit focuses on developments in the retail landscape, identifying promising strategies and proposing recommendations. [gemäß den Informationen des Anbieters - according to site editor's information] The web site is no longer available.

The European Marketing and Sales Conference presents and analyses new and relevant marketing trends and concepts. The conference offers an overview providing practice-oriented know-how for the marketing of tomorrow.

Key questions: - What are «Nouveaux Niches»? - How do the new niche markets function? - What opportunities is this trend creating? - Where is new market potential emerging? - In what ways is brand communication changing? - How do customers make decisions and behave in the niche economy?