The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...

Topics: - The macroeconomic impact of COVID-19 in a regional, national and international level; - Opportunities enhanced by COVID-19 in the policy perspective of economic and financial sustainable development; - Digitalization; an innovation tool toward business development and e-commerce; -...

This will be an excellent networking opportunity for academics, doctoral students, and practitioners to present new research results, and discuss current and challenging issues in various management and finance fields: - Track 1: Accounting/Financial Accounting - Track 2: Banking, Corporate...

Marketing is the most optimistic business discipline. Integrating concepts developed by social sciences, such as psychology, sociology, anthropology, marketing combines them with finance, accounting, and operations management practices – all of that with the goal of serving consumers or...

The course has several educational objectives. The first objective is to broaden the participants' knowledge concerning the various qualitative approaches, as well as to outline their potential for doctoral dissertations in the area of business research in various European countries. The third...

This year's conference is devoted to the challenges related to the responsible economic and business growth. The concept of responsible growth is getting increasingly topical to ensure more prosperous and more equitable future for the next generations. The objective of the conference is to...

Der Wandel zur Nachhaltigkeit stellt Markt und Unternehmen vor eine große Herausforderung, deren Kritikalität kaum zu übertreffen ist. Die Wettbewerbsvorteile liegen zukünftig in der Fähigkeit mit seinem unternehmerischen Handeln einen positiven Einfluss auf Umwelt und Gesellschaft...

The mission of the conference is to create a platform where economists and finance experts from academe, government, and the private sector can present their research results, exchange ideas and network in a collegial environment from all around the globe.

This conference tackles the specificities of both Africa and the Middle East regions in common plenary sessions and in separate tracks, specifically targeting relevant issues for both regions. The conference addresses topics such as ongoing trends and new developments in management education,...

Tagungsthema: "BWL.Weiter.Denken. Aus der Wissenschaft – für Unternehmen – in die Gesellschaft". Die großen gesellschaftlichen Herausforderungen wie globaler Systemwettbewerb, demographische Alterung, Fachkräftemangel, Dekarbonisierung, digitale Transformation oder die durch die...