Tracks: - Corporate social responsibility and sustainability; - Green marketing; - Social marketing; - Social entrepreneurship and social innovation; - Sustainable business models with social impact; - Public and political marketing; - Non-profit marketing; - Digital and marketing with social...

The conference will offer a unique opportunity to analyze current developments in researching of marketing, business, management, economics and other related fields among scholars, experts and other stakeholders.The theme of the 9th EMAC Regional Conference is focused upon the ways of bridging...

Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to...

This year’s topic of “People in economics - decisions, behavior and normative models“ was chosen to inspire a debate on the role of people in the design of formal models in economics and finance, in the building of economical and managerial theory and its verification and in the practical...

Targeting marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals, the MSC aims to create value by providing a critical understanding of all aspects of marketing, as they are situated in their particular psychological,...

In 2017, our workshop topic reflects the context of culture. “The challenges of culture!”—indeed, it holds true for understanding and predicting consumer behavior. We understand “culture” in a very broad sense: also different corporate cultures of companies, culture of different...

The papers may cover any topic within the field of marketing.

Proposals may cover any topic on industrial organization that has some impact on or relationship with marketing (e.g. pricing, market entry, etc.).

The Marketing Spring Conference (MSC) is a scientific forum for researchers, practitioners and educators to present and discuss the most recent applications, trends, experiences and concerns in the field of Marketing.

The theme of the 2015 conference is “Global Businesses and Consumers in a Networked World”. We welcome completed works and theoretical papers focusing on the role of information and communication technologies (ICT, e.g., the Internet and mobile technologies) in enhancing international...