The conference offers a great opportunity to bridge the gap between the marketing theory and practices through scientific discussion and close collaboration between participants for seeking the findings how to provide a sustainable development of the companies from CEE countries in conditions of...

Das Thema der Tagung lautet "Innovation in der Land- und Ernährungswirtschaft". An der SGA Tagung 2018 sollen die Teilnehmenden aus Wissenschaft, Wirtschaft und Politik Innovationen beleuchten und diskutieren. Das Zusammenspiel der verschiedenen Akteure im Innovationsprozess, die...

We’ll discuss answers to these and many more questions at the 14th European Trend Day: - What new self-improvement products await us? - Will brain hacking make us superhuman? - Health, nutrition, beauty, tourism: which industries will profit most? - What impact does self-optimisation have on...

We seek contributions addressing issues related to the economic, political and socio-cultural dimensions of creativity and encourage a variety of approaches on the matter. Topics: Creativity and class; Peer production, cinema and music; Media piracy; Self-media production and social media...

Die zweitägige Academy of Behavioral Economics 2017 richtet sich an Entscheider, Denker und Berater aus Wirtschaft, Politik und Gesellschaft. Sie gewährt Einblicke in die Rolle des nur beschränkt rationalen, menschlichen Verhaltens sowie dessen Konsequenzen für Unternehmen, Märkte und...

Ever since the internet invaded our lives, doomsayers have predicted the death of print media. However, print continues to survive the onslaught of the internet, despite all odds. In recent times the emergence of social media and its potential to engage in one-to-one communication is redefining...

Topics of interest for submission include various subthemes, but are not limited to the confrence aims at providing an opportunity for exchange of ideas and dissemination of knowledge among Scholars for Sustainable Development. Contributions are invited from prospective authors from related...

Der zweitägige Workshop «How to Design High Performance Institutions» gibt einen Einblick in die Rolle des menschlichen Verhaltens in Wirtschaft, Politik und Unternehmen. Dank Impulsreferaten der führenden Verhaltensökonomen – Ernst Fehr, Roberto Webers, Matthias Sutter, Armin Falk,...

The SPbU invites marketing researchers all over Europe and beyond to submit papers in all specific fields of marketing including but not limited to marketing theory, marketing strategy, marketing research, consumer behaviour, international and cross-cultural marketing, social marketing, internet...

Was macht eBay, Google und Facebook so erfolgreich? Dass sie mich immer besser kennen und wissen, wer ich bin oder wer meine Freunde sind. Während andere Firmen Kundeninformationen bloss sammeln, entwickeln die grossen Player im Netz daraus neue Geschäftsmodelle und Angebote. Manager klagen...