Conference Sub-Theme(s): Impact of Globalization of the growth of consumerism in India; Consumer behaviour in the light of Globalization; Creation of awareness on Consumer protection & rights; Role of Educational institutions in promoting consumerism; Consumerism and its importance according to...

Paper Submission areas: - Service Industry - Manufacturing Industry - Impact on Specific countries - Small Business Development, Entrepreneurship and Skill Development - Accounting Practices and Challenges - Marketing Globally - Stock Exchange & Security Prices [gemäß den Informationen des...

Tracks: Consumer Behaviour; Nature and Characteristics of Competitive Scenarios; Opportunity Identification and Assessment; Management of Marketing Offers; Strategic Marketing; E-commerce; Marketing Research; Customer Relationship; Marketing of Services; Marketing Communication;...

We invite extended abstracts in all areas of Marketing.

The International Conference on Marketing and Business Strategy (ICOMBS) in this third year has been dwelling on issues concerning Marketing and Business Strategies. By inviting research papers and Case studies on topics related to the two broad areas (Marketing and Strategy) ICOMBS has become...

Marketing Analytics is the application of statistical techniques for effective decision making in marketing and marketing research. It creates the link between theory and data and helps in scientific understanding of consumer behavior, marketing communications and effectiveness of marketing...

Conference Sub-Theme(s): - Impact of Globalization of the growth of consumerism in India - Consumer behaviour in the light of Globalization - Creation of awareness on Consumer protection & rights - Empirical research on Consumerism / Consumer behaviour / Consumer rights - Impact of marketing on...

Conference Tracks: - Retail Management - Consumer Behavior - Marketing Strategy - Sales Management - Brand Management - Supply chain Management

Dynamic multiculturism continues to be a vital aspect of global marketing that affects consumers and businesses around the world. The theme of this year’s conference is, “Marketing on The Global Move.” This theme emphasizes the need for educators and business leaders to recognize,...

STRATEGY SUB-THEMES: • The new functional order (Changing dynamics of each functional area and how competencies can be built in each of the functional areas) • Managing growth while building business competency • Tomorrow’s essential business competencies • Business competency and...