2015-06-01 - Birmingham, Aston Business School, Aston Triangle (United Kingdom) - Aston Business School, Aston University, UK
Six thematic workshops will run in parallel, led by different researchers:
- "Academic rigor versus practical relevance: Is marketing research too rigid ”, by Don Lehmann
- “Mediation Analysis and Theory Development in Marketing”, by Rik Pieters
- “Some things that may help in the review...